As Dr Anastasia Therianou, consultant dermatologist, also points out men are not immune to acne, blemishes, eczema, dry skin, and the signs of ageing. “So why not follow a skincare routine?” On top of this, a lot of men shave, which is another reason why they might want to follow a skincare routine, as shaving affects the lipid layer of the skin, which makes skin drier and more prone to irritation.
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When should men start skincare?
Puberty is a great time to get into skincare, as boys start to produce testosterone and excess oil which can lead to quite severe and cystic types of acne. Implementing a good skincare routine can help limit the congestion and relevant oily skin. “I often have teenage boys being brought to me by their mothers, asking me to explain to them about the importance of washing their faces,” says Dr Veraitch. “This is a good start.” For younger patients, Dr Veraitch recommends using simple cleansers like CeraVe or Cetaphil that can be used in the shower.
When it comes to introducing SPF, the earlier the better. “[Men] will thank themselves in their 40s as their skin will look much fresher,” says Dr Therianou.
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How often should men use skincare products?
Skin responds to consistency, which is why a daily skincare routine is most effective. “I would start by encouraging cleansing and a daily SPF,” says Dr Veraitch. “This is the most effective way to minimise breakouts and protect the skin from skin cancer formation and premature ageing. Then for men who want to do more, I would add in an antioxidant for during the day and a vitamin A derivative (retinol, tretinoin etc.) at nighttime.”
You can also add in a moisturiser and more traditional grooming essentials, such as beard oils. Brands such as Kiehl’s, Clinique and Tom Ford already offer products specifically marketed to men, with shaving foam, beard oil and exfoliating scrubs all created with facial hair in mind. These bestselling men’s skincare options are neither greasy, sticky nor perfumed. Then there’s brands such as Aesop, La Mer and Burt’s Bees, or newcomers Fenty Skin and Pharrell’s Human Race, which use chic, minimal packaging, making them a great unisex skincare destination that will cater to all needs. Meanwhile, the last few years has also seen a rise in male-specific skincare brands, such as Bulldog and Anthony.
From luxury to utilitarian, browse British Vogue’s edit of the best men’s skincare products below.