German company Schwan Cosmetics has announced the launch of its new refillable, mechanical lip liner cartridges to boost its sustainable beauty packaging offering.
The new packaging will be showcased during the Cosmoprof Asia 2023 exhibition, which is being held in Hong Kong between 14 to 16 November.
This is the first time Schwan’s refillable mechanical lip liner range is being introduced in the Asia Pacific (APAC) market.
The ‘Power Up Your Pout’ range has a sustainable and eco-conscious design and comes with exchangeable cartridges.
It features a drop-shaped tip, which has been designed to mimic the natural shape of the lips and supports easy and precise application.
The refill system of this lip liner will allow customers to acquire the new product without discarding their old Schwan lip liner packaging.
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This will reduce plastic waste and minimise environmental impact.
Schwan Sustainable Business Innovation manager Sandra Schäfer said: “We understand the needs and preferences of the Asian cosmetics market, which are characterised by fast innovation, product performance with high-quality standards, and most recently, an increased demand for sustainable product offers.
“We offer a wide range of products that cater to these demands, from natural and clean formulations to trendy, functional, and sustainable packaging solutions.
“This is an important part of our ongoing commitment to enabling our consumers to reduce the amount of waste from cosmetics products while still feeling great about their look and achieving the latest trending styles.”
The concept of refillability is an extension to the company’s existing ‘Refill & Style’ range of liquid liners, which serves as a sustainable alternative to single-use and disposable liquid liners.